When Proper Eu partnered with Salt and Light Media, they had a logo but lacked a defined brand presence. We provided a full Brand Refresh Package that elevated their identity from the ground up. This included refining their color palette, designing alternative logos, and delivering a suite of printable and digital assets to ensure consistency across all touchpoints.
Beyond branding, we also manage their entire social media presence, creating and posting content 5+ times per week. We built a custom content strategy based on competitive research in the Grand Rapids medical aesthetics market, allowing us to carve out a unique voice while targeting ideal clientele.
Each month, we:
- Film reels and educational video content on-site
- Shoot fresh brand photography for promotions, service highlights, and behind-the-scenes
- Monitor and analyze engagement, reach, and growth metrics
- Adjust and optimize the content calendar to align with seasonal trends, client goals, and service promotions
In addition to these offerings, we also host their website making edits on it and adding and creating pages. Proper Eu now stands out with a cohesive, luxurious brand and an active online presence that builds trust, drives engagement, and converts new clients.
The content we create for Proper Eu doesn’t just look good, it performs. Every post is backed by strategy and crafted to convert. Below is a snapshot of the analytics from just 30 days of content, showing measurable growth and real results. You may visit their Facebook and Instagram profile. You may also visit their website at ProperEu.com as website hosting was also included in their package.
Showcase Video
“If you’re looking for someone who not only understands social media marketing but truly elevates your brand, Caitlin and Salt & Light are exactly who you need… she doesn’t just take social media marketing to the next level; she provides more than you could expect, all with very little explanation needed from you.
Ena osterhouse Owner