When Inspiring Home first connected with Salt and Light Media, it was a moment that only God could have orchestrated. Our founder, Caitlin, walked into the store one afternoon and instantly felt a connection, not just to the space, but to the heart behind it. After hearing the owner’s story and learning more about her vision, Caitlin knew she was meant to help bring it to life.
Inspiring Home had a beautiful dream and a passion for creating meaningful, welcoming spaces— but they needed help turning that vision into a strong, recognizable brand. As a brand-new business just getting started, they were looking for more than just a logo, they needed a solid foundation they could confidently grow from.
Salt and Light Media came alongside them to provide:
- A custom brand photography session, providing heartfelt, high-quality visuals to showcase their products, space, and story
- A refreshed and elevated brand identity for Inspiring Home that captured their warmth and professionalism
- A new logo for their sister brand, Madge’s
- A thoughtful brand direction and style guide, giving them clarity and consistency across all platforms
As part of their brand foundation, we provided custom brand photography that visually told the story behind Inspiring Home. Our goal was to capture more than just products, we wanted to reflect the feeling of walking into their space: warm, thoughtful, and inspiring. Each photo was intentionally styled to be used across social media, print materials, website design, and future marketing efforts, giving them a library of content that felt both personal and professional.
From day one, this project has been rooted in purpose. Inspiring Home now has the clarity, consistency, and creative assets they need to confidently show up and grow, while staying true to the heart of who they are.