Sage Aesthetics came to Salt and Light Media in need of support that would help elevate their brand visually and communicate their services with more intention and clarity. As a boutique aesthetics provider, they had the heart, skill, and offerings—our role was to bring that to life through cohesive marketing and visuals.
Sage Aesthetics main challenge was one many small businesses face, not enough time to maintain a consistent, cohesive online presence. They had great services and beautiful results, but their social media lacked the clarity, strategy, and visual cohesion needed to truly reflect their brand.
We stepped in to provide basic marketing support that made a real difference without overwhelming their team. Our work included:
- Helping them establish brand-aligned messaging so they could communicate their expertise clearly and confidently
- Creating custom post templates and caption prompts, allowing for faster, more strategic content creation
- Consistently planned and scheduled strategic content calendars, posting 3x weekly.
- Offering content direction and visual guidance to ensure their social media felt cohesive and professional
- Providing light analytics support, helping them understand what was working and where to focus their efforts
By simplifying their process and bringing clarity to their brand voice, we helped Sage Aesthetics show up more intentionally, without adding more to their already full plate.
After implementing consistent marketing support and seeing the difference that strategic content made, Sage Aesthetics quickly realized the value of having professional, on-brand imagery to match their message. They wanted visuals that reflected the quality of their services and gave their brand a polished, elevated feel.
Our goal was to give Sage Aesthetics practical tools and strategic direction without overwhelming their small team, helping them show up online with more clarity, confidence, and consistency. You may visit their social profiles on Facebook or Instagram.